Oct. 2023 - Aug. 2024

ReWired Fest

ReWired Fest, in partnership with Walmart, hosted a major two-day gaming and esports event with top influencers, tech innovations, and brand collaborations. Over 20,000 attendees joined, with featured creators boasting a combined 596.5 million followers. Special guests included the D'Amelios, Khaby Lame, Justin Flom, and NFL star Ahman Green. The festival also included a nationwide tour, stopping at 75+ locations.

ReWired Fest: A Two-Day Gaming and Tech Spectacle with Walmart

In collaboration with Walmart, ReWired Fest delivered an unforgettable two-day production filled with high-energy esports tournaments, appearances by the world’s top influencers, cutting-edge tech experiences, and sponsorships with over 20 of the most renowned brands. This event not only attracted gaming enthusiasts but also showcased innovative partnerships, making it a highlight in the esports and tech calendar.

Gaming Action and Creator Connect Star Power

ReWired Fest brought together over 20,000 attendees eager to experience the excitement of competitive gaming and entertainment. The event featured intense esports and gaming tournaments that captivated audiences both onsite and online.

Top influencers made special appearances for Creator Connect, including social media sensations with a combined following of over 596.5 million, the D’Amelios, Khaby Lame, and Justin Flom, engaging with fans and adding star power to the event. NFL legend Ahman Green also joined the festivities, offering attendees a chance to connect with one of football’s greats.

Tech Innovation and Brand Collaborations

The event was a showcase of tech and innovation, bringing attendees face-to-face with the latest advancements in the gaming and technology space. Beyond the entertainment, brand activations were a major highlight. Partnerships with 20+ brands, including: Samsung, Cox, Blue Diamond Almonds, Slim Jim, LiquidIV, OREO, PRIME, Keebler, and more offered unique experiences and interactive displays for attendees.

Nationwide Reach

As part of Walmart’s broader "ReWired On the Road" initiative, the tour made stops at over 75 locations across the USA, spreading the excitement of gaming and technology to communities nationwide. This massive outreach helped connect fans from coast to coast with the evolving world of esports and digital entertainment.

A Hub for Gaming and Community

ReWired Fest successfully blended competitive gaming, influencer culture, and cutting-edge tech into a dynamic event that resonated with attendees. With its powerful combination of entertainment and innovation, it has cemented itself as a must-attend event for gaming and tech enthusiasts alike.

Whether you’re a hardcore gamer, a fan of top influencers, or someone fascinated by tech trends, ReWired Fest proved to be a thrilling convergence of all things gaming and innovation—with Walmart leading the charge to make it accessible for communities nationwide.

Event Photo Gallery

Three people celebrate on stage during an esports event, holding up trophies and posing happily. They wear event badges and jerseys.
A person in a gaming environment holding a game controller, surrounded by monitors and lit by colorful purple lighting. There are water bottles and a can on the table.
Two people standing at a gaming event with a sign reading 'Rewired Fest' on the stage, surrounded by colorful lights and gaming chairs.
A group of people on stage at a gaming event, with one person holding a microphone and others holding boxes. Two individuals are wearing glasses and hats, while the person with the microphone is wearing a shirt with text. A colorful stage background
A gaming event at "Rewired Fest" with multiple people gathered around a stage and computer setups. Attendees are watching or participating in video games. The area is illuminated with colorful lights and equipped with cameras and technical equipment.
Person playing drums made from Blue Diamond almond cans on a stage with a guitar nearby.
Indoor gaming event with attendees, gaming stations, and colorful lighting
Indoor gaming event at arena with colorful lights, large crowd, booths, and a big screen displaying announcers. "Rewired Fest" signage visible.
People standing in front of a building with a "Rewired Fest" banner; some are wearing promotional clothing, including a jacket with "40/29 News".
Person wearing a pink hoodie and sunglasses, gesturing with hands, standing by DJ equipment outdoors.
Group photo under a blue canopy tent with four people, including two adults in U.S. Air Force attire and a child with a lanyard, standing outdoors at an event.
A man wearing a black hoodie and sunglasses holds a toy blaster at an outdoor event under a canopy, surrounded by other people holding similar toys. The background features a truck with the text "Born to Fly."
Young players at a gaming event playing on computers
Boy playing a homemade drum set made from Blue Diamond almond containers, with a person standing nearby.
Event stage with three men under colorful lights, one pointing with a microphone, another holding a large device, and a cameraman recording. Background has a large screen showing audience.
Person holding a large trophy at a gaming event with a purple-lit stage background, game monitors, gaming chair, and "Rewired Fest" signage.
Esports player wearing headphones seated in front of computer, with Razer chair and branded setup.
Person playing video game at ReWired Fest, seated at a gaming setup with a monitor and controller, smiling with headphones on. Games and event elements visible in the background.
Gamer at esports event with headphones playing on a monitor.
Two men wearing headsets are sitting and smiling while possibly commentating at an event, with a "REWIRE FEST" banner in the background.
People gathered at an event with a Cheez-It promotional display and spinning prize wheel.
Two people competing in a gaming tournament at ReWired Fest 2023, seated in gaming chairs with monitors displaying a fighting game.
Group of people in a gaming event with Razer and Respawn branding, featuring gaming setups and promotional banners.
Two boys playing video games at a gaming event with a screen showing a fighting game. The backdrop features the Respawn logo and other gamers in the background.
Two men wearing headsets sitting at a commentary desk, talking and smiling in front of a banner with the word 'REWIRED.' One is wearing a navy shirt and the other a burgundy shirt. Gaming chair with a Razer logo visible.
Two men at a gaming event with headsets, closely observing a screen. They are seated in front of a branded backdrop.
Two people wearing headphones sitting at a table with microphones and a monitor, appearing to commentate. A sign with the word "REWIRED" is in the background. The scene is likely part of a broadcast or streaming event.
Promotional booth for Prime, featuring three people behind a table with Prime-branded items. The setup includes a canopy and coolers, both with Prime logos, containing bottled drinks. The setting appears outdoor with clear skies and some foliage visi
A woman and two boys wearing purple drawstring bags stand at a Liquid I.V. booth, interacting with a person distributing samples or products during a public event or festival.
Group of people posing in front of a "Rewired Fest" backdrop, smiling and dressed in semi-formal attire.
Group of young people posing with musical instruments outdoors under a canopy on a sunny day.
Panel discussion with four people seated on stage, engaged in conversation, microphones in hand, with water bottles and flowers on a table. A large screen in the background displays an image of four people holding branded products on a purple backdro
Outdoor street festival with live music on stage, large crowd of people, and evening sky.
People sitting in chairs playing video games on screens in a room with a large screen in the background.
Two people holding hands and smiling at a festival with a "Rewind Fest" sign and a red equipment case in the background.
Old Spice promotional tent with two children, interactive display, and products on a table of "Level Up Your Freshness" tour.
A group of young people playing video games at a gaming event, seated at a row of computers with colorful, backlit keyboards and controllers. Observers and staff stand nearby, watching and interacting with the participants under purple lighting.