October 2024

Storm the Castle

Created a fully customized Minecraft-themed Halloween maze for renowned esports organization NRG and popular Minecraft YouTuber SapNap. The maze featured intricate escape room puzzles, two life-sized Warden props, a tailored Minecraft-inspired Halloween soundtrack, and live scare actors and entertainers for a truly immersive experience. The two-day event kicked off with an exclusive, invite-only VIP night for influencers, content creators, and professional esports players. The evening culminated in a stage debut for Billboard Hot 100 artist Kyle's Lvl 1: At Least It Was Fun album release party, complete with themed food, drinks, and Halloween décor throughout the NRG Spectrum Castle. On the second night, the event opened to the public, giving attendees the chance to explore the maze, enjoy the spooky atmosphere, and receive exclusive NRG merch.

The Custom Halloween Event of the Year - NRG SapNap’s Minecraft-Themed Maze & Kyle’s Album Release Party 

Gaming meets Halloween in a way you’ve never seen before! We partnered with the renowned esports organization NRG, in collaboration with Minecraft YouTuber SapNap, to create an exclusive two-night only Minecraft-themed Halloween maze for VIP influencers, content creators, and the general public. The event featured custom made life-sized props, intricate escape room style puzzles, and live entertainment, offering fans a unique chance to step inside the world of Minecraft for a truly thrilling experience.

Four Part Scares: An Immersive Minecraft-Themed Halloween Maze

When it comes to creating an immersive experience, the world of Minecraft leaves a lot of room for creativity, and our Halloween Maze was no exception. While collaborating with SapNap, we wanted to create an experience that was more than just a walk-through, but an entire spooky event. 

We brought in a live actor to play Minecraft’s main character Steve, and lead SapNap through a series of escape room style puzzles before entering the maze. Because SapNap was livestreaming the event to Twitch, his 3.2 million followers were able to interact in the chat and help him solve the puzzles, creating a dynamic viewing experience for audience members worldwide. 

After solving the puzzles, SapNap entered the maze. Decked out with Minecraft horror-themed props, a custom-made Minecraft inspired soundtrack, and live scare actors dressed as some of Minecraft’s most iconic villains, SapNap made his way through the maze with ample jumpscares around every corner.

The third portion of the event featured a custom Warden prop, looming over the top of the maze, with an arm outstretched to take your soul. SapNap had to use a prop bow and arrow to defeat the Creepers lurking on the ground and blow up the Warden.

The event concluded with Steve appearing at the end of the maze, congratulating SapNap and letting him see his trophy - another custom made Warden prop with glowing skulls inside of its chest cavity. It was a perfect photo opportunity for all attendees brave enough to go through the maze and defeat the Warden.

VIP Night: A Special Evening for Influencers and Esports Stars

After SapNap livestreamed the experience, the excitement kicked off with an exclusive VIP night, inviting influencers, content creators, and professional esports players for an invite-only, costume party experience. This special evening allowed some of the biggest names in gaming to explore the maze before it opened to the public, providing them with a chance to connect and experience the thrill of the event.

The night was made even more memorable with a stage debut from Billboard Hot 100 artist Kyle (best known for his hit song iSpy, with over 900 million plays on Spotify and 523 million views on YouTube), who performed his new album Lvl 1: At Least It Was Fun at the release party.

Combining the festivities of the season with an album release party helped to create a truly unique experience, making it a must-attend event for everyone involved.

Public Night: A Spooky Spectacle for All Fans

On the second night, the event opened its doors to the public, allowing fans to experience the Minecraft-themed maze for themselves. The maze, full of surprises and hidden gems, gave attendees the opportunity to test their bravery and enjoy the fun atmosphere. The combination of live actors, interactive challenges, and Minecraft-inspired decorations turned the event into a true Halloween spectacle for fans of all ages.

In addition to the maze experience, attendees received exclusive NRG merch, further elevating the event’s connection to the esports community. Whether they were fans of Minecraft, NRG, or just looking for a unique Halloween experience, everyone left with a smile (and perhaps a few chills) from the event.

Why This Minecraft-Themed Halloween Maze Was a Game-Changer

What set this event apart was the seamless combination of gaming culture, esports branding, and seasonal fun. The Minecraft theme was a natural fit for NRG and SapNap, but the event also elevated the typical Halloween maze experience to something truly unique.

By offering a fully interactive maze that incorporated escape room puzzles, live entertainment, and real-world scare tactics, the event merged the best of live esports events and immersive experience design. It wasn’t just a maze; it was an adventure that connected fans to the world of Minecraft in a fresh and engaging way. For those who attended, the event was truly a one-of-a-kind experience. Whether you were exploring the maze, solving puzzles, or enjoying live music, this event delivered the ultimate spooky gaming experience that fans will remember for years to come.

Event Photo Gallery

Large purple monster with tentacles and sharp teeth in a neon-lit room, surrounded by displayed messages including 'WE DID IT' and 'THATS SICK.'
Person in a pixelated block head costume with a glowing sword in neon purple lighting.
a person holding a can and a device, standing in a room decorated with fake cobwebs and red lights
Concert scene with DJ performing on stage, red lighting, audience holding up phones and drinks, music event atmosphere.
A crowded indoor concert or event with colorful stage lights, people talking and taking photos with their phones, and a performer on stage.
Man giving thumbs up in front of colorful graffiti-like wall with pixelated torch and glowing figures.
Man in a cap pointing at a neon-lit wall with floating text in a purple and pink ambiance, featuring a dinosaur model in the background.
A person wearing a pixelated Minecraft character mask stands in a purple-lit room with Twitch-style chat overlay on the right side.
Concert scene with a performer on stage holding a microphone, pink and purple lighting, audience members raising smartphones to record the event, and a large screen displaying graphics in the background.
Concert scene with performer on stage, audience recording on phones, and colorful lighting; "Storm the Coast" text on a screen in the background.
Performer with microphone on stage in front of DJ with neon signage.
Person in a black cap holds a device facing a large purple monster with sharp teeth and claws, under purple lighting, with digital comments overlayed on the image.
Large spider with red eyes and a person holding a rectangular tool
Man in a white outfit looking at a large, web-covered figure under red lighting, with web decorations in the background.
Person in outdoor setting with foliage and a green block above.
Group of performers on a stage with vibrant lighting, including a man singing with a microphone, surrounded by other entertainers and a cheering crowd.
Person holding phone in a room decorated with cobwebs, wearing a cap and a white outfit. Text chat visible on the side.
Performer holding microphone on stage with purple lighting and theater background.
Person assembling a colorful puzzle on a blanket with a drink bottle nearby, visible chat messages on screen.
A man wearing a Prada cap holding a pixelated torch next to a person in a Minecraft head costume, with a decorated background, and chat overlay on screen.
Person wearing a black cap and white chef jacket holding a can and looking at a phone indoors, with Halloween decorations in the background.
Person wearing black cap and white jacket fiddling with a lock on a wooden box with metal studs in a dimly lit room. A smartphone is on the box; colorful chat comments are visible on screen.
Person holding a phone and a large hammer, standing in a room decorated with fake cobwebs and a green, web-covered object.
People dancing at a crowded party with a purple-lit atmosphere, and a person holding a phone capturing a video of the event.
Performer on stage with microphone, vibrant purple lighting, audience member capturing video with phone.
Performer with microphone on stage under blue lighting at a concert.
Rapper performing on stage under purple lights with a DJ and a crowd holding phones.
Person wearing a Minecraft character mask in a decorated room with hanging lights and pixel-themed props, streaming a live broadcast.
Performer on stage with microphone, surrounded by colorful lighting and audience.
Halloween-themed display with skulls, skeleton decorations, and candy on a table, set against a colorful "NRG Spectrum Castle" backdrop.
A performer interacts with a crowd at a lively event, holding a microphone. The audience, in costumes including a striped shirt and a red hat, is engaged and smiling. The background features colorful lights and a stage setup.
People in costumes at a bar with neon lights in the background, featuring a bartender serving drinks. The decor includes vibrant purple and pink glowing designs that create a festive atmosphere.
A man holding a microphone towards another man in a crowd during an event or performance.
A person dressed as a zombie with long blonde hair and another person in a blocky costume similar to a Minecraft character, inside a dimly lit, wooden enclosure.
Person in white outfit and cap giving thumbs up, holding a pixelated object against a colorful graffiti wall.
Person wearing a pixelated character mask from a video game, holding a large, blocky sword, in a room with neon lighting and robot figures in the background.
Person dressed in cosplay holding a microphone on stage with purple lighting.
A crowd of people in a dimly lit event space with neon lights. A large, illuminated structure resembling a cat with ears is prominently displayed. The atmosphere appears lively and futuristic.
People dressed in oversized cardboard outfits on stage, with a DJ in the background, under colorful stage lighting.
Crowded indoor event with performer on stage engaging audience, diverse group of people enjoying the atmosphere, colorful lighting and decorations.
Wooden chest with a Minecraft torch inside, surrounded by LED candles, digital clock displaying 7:15, and Halloween decorations, including small pumpkins.
Two people posing in a colorful setting with one wearing mouse ears and the other holding an axe and wearing a red hard hat. Both are in hoodies.
Three men posing at a party, two dressed in costumes resembling video game characters with hats and oversized buttons, all wearing sunglasses.
A room with purple and pink lighting featuring people dressed in costumes, including one with a blocky helmet resembling a Minecraft character head and another in a Spider-Man suit. Decorative elements include a "NRG Castle" sign, plants, and themed